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Return on Values Research Initiative

A Three-Year Project to Explore the Link between Culture & Profit

In Partnership with the Small Giants Community

The Return on Values (ROV) research initiative is a three year partnership with the Small Giants Community to explore the relationship between culture, values, and business success in small to mid-size companies. This intensive, evidence-based research will result in case studies, measurement instruments, data, and insights that will help equip entrepreneurs and business owners to lead companies that perform well in the marketplace and care for employees, customers, and communities.

Learn More: Download this overview of the ROV initiative for more information.

About Our Partner: The Small Giants Community is a global group of company leaders who define success not only by their bottom line but by their contributions to their community, dedication to great customer service, and the creation and preservation of workplace cultures of excellence.


Get Involved with the Return on Values Research Initiative

Your help is needed! Join the Small Giants Community and the CVDL to make the ROV initiative possible. Here are three ways you can help:

  1. Recommend a company: The ROV initiative will do survey research with as many as 1000 companies, and will do in depth profiles of approximately 20 organizations. We’re looking for values-driven companies with $2.5 to $500 million in annual sales, and 10 to 1000 employees. Have one in mind? Send an email to info@cvdl.org with your suggestion.
  2. Stay informed of the ROV’s progress and findings: Get regular updates on study results, including information you can put to work in your own company. To receive these progress reports and updates, send an email to info@cvdl.org, subject line “ROV updates.”
  3. Help fund the ROV initiative: The ROV initiative is funded through generous donations from the Small Giants Community, their members, and other interested donors. Please consider making a tax-deductible donation to support this research. When you click on the button below, you will be directed to the Benedictine University online giving page where you can make a donation to the Initiative. On that page, where it asks you for "Gift Purpose," click on the drop-down box and select "Center for Values-Driven Leadership." Please put ‘Return on Values initiative’ in the “Other” box. Thank you!

News and Resources from the ROV Initiative

Spring 2013: Partner Update

Six months into the Return on Values Project, we have a lot of progress to report. Catch up on the latest news - including survey status, case study updates, and more - in this brief partner document. 

Small Giants is now Inc. Small Giants

The Small Giants Community, our partner in the Return on Values Project, is now officially the Inc. Small Giants Community. The result? The ROV project will have wider exposure within Inc.'s community of readers. 

Meet the Researchers

The Return on Values initiative is led by a team of experienced researchers from Benedictine University, and from research partner University of Michigan. See the attachment for more information on our lead researchers and project staff. 

Inc. Magazine's Website Highlights ROV Study

Inc. Magazine's website featured the Return on Values research initiative in a column by Paul Spiegelman, CEO of The Beryl Companies and a founder of the Small Giants Community. Read what Paul has to say about the study, and its role in connecting company culture and values to profit, in this short column. 

Short Video Shares Origins of Return on Values Study

July 20, 2012: A new video released today by the CVDL shares the origins of the Return on Values research initiative. The video features interviews with Small Giants and CVDL leadership.

Center for Positive Organizational Scholarship Named to ROV Research Team

University of Michigan's Center for Positive Organizational Scholarship was announced recently as a research partner for the Return on Values initiative. Learn more about the center and the research partnership at this link. 

Letting Go of Command and Control Leadership

Tom Walter, CEO of Tasty Catering, helped connect the CVDL with the Small Giants Community. Hear more about Tom’s own leadership journey in this short video.

CVDL Announces Three-Year Research Study with Small Giants Community

June 28, 2012: The CVDL today announced a research initiative, “Return on Values,” which will explore the relationship between corporate culture and business success factors in small- to mid-size companies. “Return on Values” is a joint initiative of the CVDL and the Small Giants Community. Read the press release.

Watch a 4 minute introduction video to the Return on Values initiative.

News and Resources from the ROV Initiative

About CVDL

The Center for Values-Driven Leadership offers research, education and outreach opportunities to help business leaders forge new paths to profitability. It is a gathering place where top executives, entrepreneurs and thought leaders come together to innovate at the forefront of values-driven business practice.

Upcoming CVDL Events

Upcoming CVDL Events

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© Center for Values-Driven Leadership 2013 // Benedictine University // College of Business // 5700 College Road, Lisle, IL 60532 // (630) 829-6225 // info@cvdl.org

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